Fashion & Animals: The Anatomy of a Fatal Attraction

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The New York University Animal Studies Initiative Invites You to Attend a Public Lecture by


Joshua Katcher

Fashion Writer and Designer; Adjunct Professor at Parsons, The New School

'Fashion & Animals: The Anatomy of a Fatal Attraction'


Joshua Katcher is the founder of cruelty-free, sustainable, ethical fashion house Brave GentleMan and The Discerning Brute, a men’s lifestyles website. Joshua Katcher will talk about ethical fashion and the contradictions that plague contemporary fashion: how our fascination with other creatures, whether wild or tamed, coexists with use of their skin and fur as desirable clothes; how the imagery of fashion advertisement so often pairs models with adorable furry animals, such cubs, kittens and lamb, while wearing fur or leather; and how overcoming our cognitive dissonance and growing awareness and compassion can help promote a cruelty-free, high-end and popular approach to fashion.

Katcher started The Discerning Brute website in 2008, focusing on "fashion, food and etiquette for the ethically handsome man," highlighting visionaries and creating discourse with creative influencers redesigning the world and fashion. He launched the Brave GentleMan label in 2010 as a fusion of future-textiles with centuries-old methodology, creating "future-suede", "- leather", and "-wool" as alternatives to actual, problematic animal fibers. BraveGentleman offers luxury New York made suiting, premium footwear produced in Portugal and hats made in Los Angeles, as well as "future-leather" accessories made in NY's historic Garment Center and Gloverville, NY.

Katcher has been named 2014 Man of the Year for COCO ECO Magazine and praised in the press, along with his dressing line, as promoting "The New Sexy Vegan" (The Guardian) or being "Vegan superstar" (, "a modern day hero in the making" (Wild Magazine), "ethical style icon" (VegNews).

For more information about this and other upcoming events hosted by the Animal Studies Initiative, visit here.

The Animal Studies Initiative is an integral part of the Department of Environmental Studies.